the concept

Hookup is not only alcoholic cocktail, but
an essential attribute of a clubbing culture and lifestyle.

hookup hookup

What is Hookup?

Hookup brand presents 4% alcoholic refreshing cocktails. The recipe of the cocktails is simple as that but tasty as hell. But this is the case when the crucial point to attract our buyer is not only the content but also the packaging, style and look. Because when buying Hookup you don't get just a drink or alcohol, you get an additional attribute to grab attention and show off.

hookup hookup

Who is it for?

The target audience of Hookup cocktails consists of students and young people of the age of 21-35, who work hard all the week and look forward to Friday night to go to a club, have a drink, relax and hook up with someone. Choosing the youth and mainly clubbers as a target audience of our cocktails, we started to explore clubbing culture to hit the ground for designing the bottles. Getting inspired by nightlife and clubbing, the cocktails were named HookUp. It was a challenge to understand needs and preferences of these people with the same lifestyle. So studying the last trends, interests and popular topics among this audience, for the packaging was decided to decorate the bottles with doodle art. Going further, we made the doodling glow in the dark to attract people in the darkness of the clubs and become an attribute of hook up.


Hookup presents four types of cocktails: cherry flavored, strawberry and banana flavored, lime flavored, and melon flavored.* Every type has its unique color, which easily identifies the flavor. Hookup cocktails are also packed in 6-pack bottle carriers or mixed 4-packs.


Go ahead to see how referred to Hookup.

“What are you drinking?” may be one of the easier lines to pull out when you’re just dying to talk with someone cute at the bar, but with HookUp cocktails it’s actually quite fitting. These bottled cocktails have psychedelic doodles that glow in the dark, perfect for dimly lit clubs and for striking up conversation.

Information for Importers

Hookup cocktails producing company Proshyan Brandy Factory is operating already for 25 years striving for excellence not only in production, by investing in newest technologies, but also to be a reliable partner for importing companies. As a result of this effort to have mutually beneficial cooperation with foreign partners, the factory has radically increased its exports to USA, Germany, Greece, Poland, Russia, Belarus, Ukraine, Belarus, Georgia, Israel, South Korea, Kazakhstan, Tajikistan, the Baltic countries etc. This list of countries talks about our proficiency as a partner company. All the materials needed for the promotion of the product will be provided to our importer partners. Looking forward to productive cooperation. For more detailed information go to Contacts section and see how you can reach us.

Hook up with us

To find out the answers for any question you will have write to our tel: +(37410) 390 343, 350 612, 319 244
Armenia, 0088, Yerevan, 2a Ashtarak highway